I DESIGN BRANDS THAT
WORK HARDER THAN YOU DO

so that you can spend more time playing

I DESIGN BRANDS THAT WORK HARDER THAN YOU DO

so that you can spend more time playing

I DESIGN BRANDS THAT
WORK HARDER THAN YOU DO

so that you can spend more time playing

  • Your audience reads your brand before they read your words

  • Your audience reads your brand before they read your words

  • Your audience reads your brand before they read your words

Your audience assumes that how you do one thing
is how you do everything.

If your brand feels careless, diluted, or cheap, they’ll expect the same standard from your work.

Premium isn’t a logo.
It’s coherence. Direction. Intent.

If you want to sell at a higher level, your brand needs to behave like it belongs there.

Your audience assumes that how you do one thing is how you do everything.

If your brand feels careless, diluted, or cheap, they’ll expect the same standard from your work.

Premium isn’t a logo.
It’s coherence. Direction. Intent.

If you want to sell at a higher level, your brand needs to behave like it belongs there.

"About me"
playground

"About me"
playground

Let Your brand work for you whilst you play

Let Your brand work for you whilst you play

Let's switch on THE LIGHT… shall we?

— — — S T A R T H E R E — — —

— — — S T A R T H E R E — — —

The Brand
Experience

The Brand
Experience

When we work together, you’re not just “getting a brand.”
You’re entering The Brand Experience:

A focused, guided process designed for people ready to commit and lock in

When we work together, you’re not just “getting a brand.”
You’re entering The Brand Experience:

A focused, guided process designed for people ready to commit and lock in

Week 1: Identity & Strategic Direction

Week 1: Identity & Strategic Direction

Before jumping to the design stage, we build the foundations most people skip.

Your story, positioning, values, audience, competitors, messaging.
What you stand for. What you refuse. Where you’re going.

We’ll design a clear plan to grow your brand and see what’s possible.

Before jumping to the design stage, we build the foundations most people skip.

Your story, positioning, values, audience, competitors, messaging.
What you stand for. What you refuse. Where you’re going.

We’ll design a clear plan to grow your brand and see what’s possible.

Week 2: Building your Visual Identity

Week 2: Building your Visual Identity

With direction locked, I translate strategy into form.

Visual language, artistic direction, identity systems, concepts.

Everything designed to reflect your pricing, your standards, and speak directly to clients who are already looking for you.

With direction locked, I translate strategy into form.

Visual language, artistic direction, identity systems, concepts.

Everything designed to reflect your pricing, your standards, and speak directly to clients who are already looking for you.

Launch:
Brand Birth

Launch:
Brand Birth

This is when your brand becomes real.

You receive your brand guide, visual assets, website, and all touchpoints, ready to live in the world: social media, print, products, and beyond.

It all fits in with who you are, but upgraded. Built from the inside out and ready to grow with you.

This is when your brand becomes real.

You receive your brand guide, visual assets, website, and all touchpoints, ready to live in the world: social media, print, products, and beyond.

It all fits in with who you are, but upgraded. Built from the inside out and ready to grow with you.

Build your brand

You won’t be the same after
working on your brand identity

You won’t be the same after working on your brand identity

sorry but… if this is your brand now:

sorry but…
if this is your brand now:

this will be your brand after:

this will be
your brand after:

This is serious work.
You don’t just come out with “better visuals.”
You come out with clarity, expressed through a winning brand strategy and a solid visual identity.

Clarity changes how you speak.
How you sell. Who responds.
And what you tolerate.

This work impacts your leads, your confidence, your boundaries, and your income.

It’s not cosmetic. It’s structural and life-changing.
It is THAT deep.

This is serious work.
You don’t just come out with “better visuals.”

You come out with clarity, expressed through a winning brand strategy and a solid visual identity.

Clarity changes how you speak.
How you sell. Who responds.
And what you tolerate.

This work impacts your leads, your confidence, your boundaries, and your income.

It’s not cosmetic. It’s structural and life-changing.
It is THAT deep.

Long-lasting relationships &
successful businesses prove it:

Long-lasting relationships &
successful businesses prove it:

Growth requires direction, motion & momentum

Growth requires direction, motion & momentum

Long-lasting relationships &
successful businesses prove it:

Growth requires direction, motion & momentum

The Brand Experience gives you
confidence that shows up everywhere

The Brand Experience gives you confidence that shows up everywhere

Your clients feel it. Your pricing reflects it.
Good design thrives on focus, not on overthinking.

Two weeks. Let's move.

Your clients feel it.
Your pricing reflects it.

Good design thrives on focus, not on overthinking.

Two weeks. Let's move.

© 2026 ✦ by Sara Light